What is Viral Marketing & How is it Beneficial for You?
Hey, you! Yes, you! Have you heard of viral marketing?
Viral marketing is a great way to market your business for free. People love sharing interesting things with their friends and family, which means they will happily share your message as well! The trick of viral marketing is making sure what you are promoting is actually worth sharing. Sounds like a great idea to promote your business. After all, who doesn’t love sharing interesting things with our friends and family?
The way we market products is changing. A company can reach new customers by using viral marketing, and this allows them to expand its customer base even more than before! It’s time for your business product or service idea to get the exposure it deserves with some creative advertising – don’t miss out on what could be a huge success story in terms of reaching more people across all demographics.
With its innovative marketing approach, a company can now reach consumers who would not have been targeted by traditional advertisements. When done creatively and with the right strategy in place for viral responses from those messages – advertising is essential!
Viral Marketing allows companies that might not otherwise encounter potential consumers through traditional channels such as TV commercials (or other forms) to make themselves known via social media sites like Facebook & Twitter; which means there will always be another chance at getting someone excited about whatever you sell.
As a leading digital marketing agency in Australia, you can trust us when we tell you viral marketing works like crazy with creative content. It’s a process of creating buzz about products or services by presenting the information in an interesting way that attracts attention and promotes sharing.
Here are some tips to get you started.
1. Come up with something that makes people laugh or think
We can’t tell you exactly how to go viral because there are so many factors. But we can give reveal to you about the kind of content likely to spread.
First, your post must be interesting and useful for the audience. Humour always works. Imagine you have a long tiring day, and then, tring! -> a message notification from your friend sharing a funny meme or a cute baby panda video. It cheers you up and put a smile on that long-tired face, right?
As we were saying, humour always works.
The best way to make something go viral is by focusing on making your content shareable. Keep in mind that there are lots of factors involved, like timing and relevancy, but at the heart of it is creating good content.
2. Make it short and simple
Shhh……Here’s a secret to making your content go viral, it all starts with a strong voice and simple message. Then comes the second step – creating something that people want–even if they haven’t seen or heard about what you’re selling yet!
“A well-crafted marketing content can be shared easily. The key to achieving this goal is brevity and simplicity.” (I don’t know who said it, but it was worth sharing)
The best way for businesses looking into marketing strategies like this one (and chances are there’s more than just business owners reading) would be starting by understanding their customer base as well as competitor brands’ messages so far; then tweaking those concepts until an idea emerges from within rather than without – remember: originality is the key but don’t overdo it!
3. Give them the tools to spread it
There are a few different ways you can make a viral marketing campaign beneficial to your brand. But all of them require the utilization of modern technologies.
- Build an exclusive group using Facebook’s newly added Groups feature. Let people know that your group is only open to those who connect from now until the holidays end and offer prizes as an incentive.
- Encourage use by uploading video content exclusively to social media channels.
- Use popular networks like Facebook and Twitter.
- Use the right hashtags and tag people
If you want to make a trend go viral, we can help. Digi Marketers is a notable digital marketing company in Australia where our certified, experienced professionals have compiled some of the best and most compelling viral marketing strategies for your consideration. Each one offers a range of benefits that will appeal to different demographics and types of businesses.
It turns out that popular networks like Facebook and Twitter are perfect channels through which brands can reach their target audience! Ideally, what we do is create content on behalf of clients so they don’t have to worry about having enough time or resources themselves–and then promote that content on social media platforms such as Instagram and Snapchat until our client’s message gets seen by thousands (or even millions!).