SWEZO CASE STUDY
The Client:
SWEZO is a marketplace for auto parts and repair services across Australia. They approached us with a challenge to increase their conversion rates and sales.
The Challenges:
Swezo needed Digi Marketers to:
• Build multiple B2B campaigns that would target businesses across Australia and convert at a high rate.
• Create a funnel that would help increase conversion rates and sales.
• Set up automations that would reduce efforts and increase efficiency.
• Create a comprehensive analytics dashboard that would streamline and track KPIs.
• Create a Facebook fundraising campaign that would raise funds.
• Improve their SEO and increase impressions and CTR.
• Develop a marketing strategy and launch plan for two major launches.
• Implement an automated solution for gathering data.
• Increase the open rate of their EDMs and reduce churn.
The Solutions:
– We built multiple B2B campaigns targeting businesses across Australia with a conversion rate of 23%.
– Our team created a funnel that included top of the funnel, middle of the funnel, and bottom of the funnel campaigns using cross-marketing on Facebook, Instagram, and Search Engine Marketing. This resulted in a 33% conversion rate in just three months with approximately $50,000 in sales per month.
– We also built a SEM campaign targeting B2C that resulted in approximately 120 conversions per day and $12,000 sales per week.
– Our experts set up multiple automations to reduce efforts and automate tasks using multiple integration tools and custom coding.
– We designed a comprehensive analytics dashboard on Google Data Studio to streamline and track KPIs for several channels.
– We also created and analysed a comprehensive Google Ads Campaign that resulted in a 78% conversion rate.
– Our SEO experts performed SEO activities such as keyword research, backlink creation, and website optimisation, resulting in a significant increase in impressions and CTR.
– We worked with management and the marketing manager to implement data-driven pages and product enhancements.
– We suggested new SEO tools, resulting in a 25% increase in copywriter’s output.
– Our team developed a marketing strategy and launch plan for two major launches with a budget of up to $20,000.
– Lastly, we implemented an automated solution for gathering data from multiple sources, increasing the efficiency of data collection.
The Results:
- We achieved a 33% conversion rate in just three months with approximately $50,000 in sales per month.
- Our SEM campaign targeting B2C resulted in approximately 120 conversions per day and $12,000 sales per week.
- The Google Ads Campaign resulted in a 78% conversion rate.
- Impressions and CTR significantly increased after performing SEO activities.
- Data-driven pages and product enhancements were successfully implemented.
- The copywriter’s output increased by 19% after suggesting new SEO tools.
- The two major launches were successful and achieved the desired results.
- Implementing an automated solution increased the efficiency of data collection.
- The open rate of the EDMs increased by 16% and the churn rate reduced by 25%.