SMILING MIND CASE STUDY
Smiling Mind is a not-for-profit organisation that aims to improve the wellbeing of people through meditation and mindfulness. They offer a variety of tools and resources, including an app, workshops, and resources for schools.
Smiling Mind was facing a number of challenges with their marketing efforts, including difficulties in tracking and measuring the success of their campaigns, a lack of visibility into key performance indicators, and inefficiencies in data collection and analysis.
To help overcome these challenges, Digi Marketers implemented a number of solutions, including:
1. Analytics Dashboards:
We built comprehensive analytics dashboards on Google Data Studio to streamline and track KPIs for several channels, including the website and Smiling Mind app. This helped the team to easily monitor and measure the success of their campaigns and make data-driven decisions.
2. Facebook Fundraising Campaign:
We designed and analysed a Facebook Fundraising Campaign that raised up to $40,000 in one month. This was a significant success for Smiling Mind and helped to increase their reach and impact.
3. Google Ads Campaign:
We created and analysed a comprehensive Google Ads Campaign involving keyword research, ad copywriting, and a 78% conversion rate. This helped to increase visibility and drive traffic to the website.
4. SEO Optimisation:
Within three months of performing SEO activities such as keyword research, backlink creation, and website optimisation, there was a significant increase in impressions and click through rate (CTR).
5. Marketing Strategy:
We worked with management and the marketing manager to implement data-driven pages and product enhancements, and developed a marketing strategy and launch plan for two major launches with a budget of up to $20,000.
6: Data Collection Automation:
We implemented an automated solution for gathering data from multiple sources, increasing the efficiency of data collection.
7: EDM Campaigns:
Creating content and sending composite EDMs to 4 million subscribers increased the campaign open rate by 18% and reduced churn by 30%.
The results of our work with Smiling Mind were significant, including:
- Increased visibility and tracking of key performance indicators
- Successful fundraising campaign and increased reach and impact
- Increased visibility and traffic through Google Ads campaigns
- Improved SEO performance with increased impressions and CTR
- Increased efficiency and automation of data collection
- Increased open rates and reduced churn through targeted EDM campaigns
our work with Smiling Mind helped to streamline and improve their marketing
efforts, increase visibility into key performance indicators, and drive