CASE STUDY
SMILING MIND
Smiling Mind is a not-for-profit organisation that aims to improve the wellbeing of people through meditation and mindfulness. They offer a variety of tools and resources, including an app, workshops, and resources for schools.
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The Challenges
Smiling Mind was facing a number of challenges with their marketing efforts, including difficulties in tracking and measuring the success of their campaigns, a lack of visibility into key performance indicators, and inefficiencies in data collection and analysis.
The Solutions
The Results
The results of our work with Smiling Mind were significant, including:
- Increased visibility and tracking of key performance indicators
- Successful fundraising campaign and increased reach and impact
- Increased visibility and traffic through Google Ads campaigns
- Improved SEO performance with increased impressions and CTR
- Increased efficiency and automation of data collection
- Increased open rates and reduced churn through targeted EDM campaigns
Overall, our work with Smiling Mind helped to streamline and improve their marketing efforts, increase visibility into key performance indicators, and drive significant results.
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