CASE STUDY
SWEZO
Swezo is a marketplace for auto parts and repair services across Australia. They approached us with a challenge to increase their conversion rates and sales.
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The Challenges
The results of our work with Smiling Mind were significant, including:
- Build multiple B2B campaigns that would target businesses across Australia and convert at a high rate.
- Create a funnel that would help increase conversion rates and sales.
- Set up automations that would reduce efforts and increase efficiency.
- Create a comprehensive analytics dashboard that would streamline and track KPIs.
- Create a Facebook fundraising campaign that would raise funds.
- Improve their SEO and increase impressions and CTR.
- Develop a marketing strategy and launch plan for two major launches.
- Implement an automated solution for gathering data.
- Increase the open rate of their EDMs and reduce churn.
The Solutions
We built comprehensive analytics dashboards on Google Data Studio to streamline and track KPIs for several channels, including the website and Smiling Mind app. This helped the team to easily monitor and measure the success of their campaigns and make data-driven decisions.
We designed and analysed a Facebook Fundraising Campaign that raised up to $40,000 in one month. This was a significant success for Smiling Mind and helped to increase their reach and impact.
We created and analysed a comprehensive Google Ads Campaign involving keyword research, ad copywriting, and a 78% conversion rate. This helped to increase visibility and drive traffic to the website.
Within three months of performing SEO activities such as keyword research, backlink creation, and website optimisation, there was a significant increase in impressions and click through rate (CTR).
We worked with management and the marketing manager to implement data-driven pages and product enhancements, and developed a marketing strategy and launch plan for two major launches with a budget of up to $20,000.
We implemented an automated solution for gathering data from multiple sources, increasing the efficiency of data collection.
Creating content and sending composite EDMs to 4 million subscribers increased the campaign open rate by 18% and reduced churn by 30%.
The Results
- We achieved a 33% conversion rate in just three months with approximately $50,000 in sales per month.
- Our SEM campaign targeting B2C resulted in approximately 120 conversions per day and $12,000 sales per week.
- The Google Ads Campaign resulted in a 78% conversion rate.
- Impressions and CTR significantly increased after performing SEO activities.
- Data-driven pages and product enhancements were successfully implemented.
- The copywriter’s output increased by 19% after suggesting new SEO tools.
- The two major launches were successful and achieved the desired results.
- Implementing an automated solution increased the efficiency of data collection.
- The open rate of the EDMs increased by 16% and the churn rate reduced by 25%.
Overall,
our work with Smiling Mind helped to streamline and improve their marketing
efforts, increase visibility into key performance indicators, and drive
significant results.
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